Privacy Policy

This Policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure.  From time to time we may change this Policy so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy. If you have any questions regarding this Policy and our privacy practices, you can contact us by telephone on 01923 711772 or by sending an e mail to
The Company

We are Clevelands Wholesale Limited, Company no. 05684802 with our registered office at Unit 5 Woodcock Hill Industrial; Estate, Harefield Road, Rickmansworth, Herts WD3 1PQ.
How we collect information from you
Data Protection law says that we are allowed to use personal information only if we have a proper reason to do so. This includes sharing it outside of our business. The law says we must have one or more of these reasons:
• To fulfil a contract we have with you, or
• When it is our legal duty, or
• When it is in our legitimate interest, or
• When you consent to it.
We obtain information about you when you use our website, for example, when you contact us about products and services, when you register for a trade account or if you register to receive one of our newsletters. We also collect information when you contact us to update your details. We may also collect information from 3rd parties including carrying out credit checks with credit referencing agencies.
What type of information is collected from you

We may collect information about you or your business from the following sources:

• Data you give to us i.e when you apply for our products and services, when you talk to us on the phone or in person, when you use our website, in emails and letters, in customer surveys, or if you take part in our competitions or promotions.
• Data we collect when you use our services.
• Data from third parties we work with.
We may collect information about you or your business to conduct trade with your business, such as telephone number, business addresses and email addresses, the personal information we collect may also include your name, address, email address, and telephone number.
If you make a payment by card your card information is not held by us, it is collected by our third-party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.

How is your information used
Here is a list of all the ways that we may use your personal information,
• With your consent.
• For fulfilling contracts.
• For our legitimate interests.
• It is our legal duty
And we do this in order to:
• Keep our records up to date, and finding suitable products that may interest you.
• Defining types of customers for new products.
• Seek your consent when we need it to contact you.
• Fulfil our legal duties.


How long do we keep your information
We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems only for as long as is necessary for the relevant activity, or for as long as is set out in any relevant contract you hold with us.
Who has access to your information
We will not sell or rent your information to third parties or share your information with third parties for marketing purposes.
From time to time we may have Third Party Service Providers working on our behalf. We may pass your information to our third-party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf, for example we will provide your address details to a delivery company in order for them to complete a shipment.

 When we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties for direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our supporters and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Your choices
You have a choice about receiving information from us. If you do not want to receive direct marketing communications from us, let us know to us by completing the relevant tick boxes on the forms on which we collect your information.
We will not contact you for marketing purposes by email, post, phone or text message unless you have given your prior consent. You can change your marketing preferences at any time by amending your options on your registered account. Alternatively please contact us and we will amend accordingly.
How you can access and update your information
The accuracy of your information is important to us.  If you find any information that we hold about you is incorrect please e mail us at  or contact our customer services on 01923 711772.  You have the right to ask for a copy of the information we hold about you.
Security precautions in place
When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information (such as credit or debit card details) is protected by Encryption. When you are on a secure page, a lock icon will appear in the address bar of modern web browsers.
While we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best efforts to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
We may analyse your personal information to create a profile of your preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.
Use of 'cookies'
Cookies are small text files your web browser stores on your hard drive to allow us to recognise you when you return to our site.  This enables us to offer you a more personalised buying experience. It is possible to switch off cookies by setting your browser preferences. Turning cookies off may result in a loss of functionality when using our website.
Links to other websites
Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website. In addition, if you linked to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you check the policy of that third-party site.
Transferring your information outside of Europe
As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy. If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services
Policy review
We review our Privacy policy on a regular basis.  Policy updated 24th April 2018